Zarina Kanji is the Managing Director for UK & Europe at WPIC Marketing + Technologies, where she is responsible for helping British and European brands reach Asian consumers by capitalizing on growing opportunities in markets including China, South Korea, Japan, and Southeast Asia. 

Before her role at WPIC, Zarina served as Head of Business Development and Marketing for Tmall Global at Alibaba Group UK & Nordics, where she played a pivotal role in enabling international brands to successfully enter and thrive in the Chinese market. As Vice President of Global Fashion and Sport Brand Partnerships at Lazada Group in Southeast Asia, Zarina led transformative initiatives that expanded market share for global brands across key categories, including health and wellness, beauty, fashion, and food and beverage. 

Zarina’s career began as a fashion buyer for esteemed brands such as Ralph Lauren, Jaeger, and House of Fraser, where she honed her skills across Europe and the Middle East. With a bachelor's degree in Fashion Marketing and Communications from Nottingham Trent University, Zarina’s academic foundation complements her extensive hands-on experience. Her career trajectory has seen her live and work in global hubs like London, Dubai, and Singapore, giving her a unique, multicultural perspective that informs her strategic leadership at WPIC. 

Zarina's global vision and industry acumen are instrumental in driving WPIC’s European expansion, positioning the company as a leader in the intersection of digital marketing, eCommerce, and international brand growth.