China Consumer remains CBBC's flagship consumer event and is a must-attend for any UK brand interested in making its mark in the Chinese market. With China undoubtedly a powerful engine for global growth, the country is emerging as a test lab for the future - with future global trends in retail, marketing and commerce sown and grown in China's vast and highly sophisticated consumer marketplace.

With leading expert speakers and global brand representatives speaking on topics ranging from the reinvention of China's retail space to the rise of niche products, the power of cross-brand and sector collabs and emerging industries, China Consumer 2024 was packed with insights relevant to a wide range of brands across all sectors.