Simona Liu

Creative Director, Melt Season

The creative director at Melt Season and a renowned young artist, Simona graduated from the prestigious Academy of Fine Arts in Milan. She excels at merging distinctive artistic visions with the worlds of branding and art, with a particular focus on harmonizing aesthetic artistry with brand innovation. Her creations have been featured in numerous international exhibitions, garnering widespread acclaim.

Furthermore, she has engaged in collaborations with a variety of luxury and fashion brands, producing visually captivating content that showcases her sharp fashion acumen and creative flair.

As the creative director of Melt Season, a premium Chinese niche fragrance brand, Simona is committed to shaping a timeless and chic brand identity. She infuses the brand with an artistic soul, cultivating an air of elegance and sophistication.