Scarlett Zhao, General manager of POP MART UK, has been developing POP MART’s online and pop-up store business in the UK from 2020.

In 2022, Pop Mart's first store in the UK was established, marking the beginning of its expansion into Europe. In the past year, POP MART has expanded by opening a total of 5 stores in the UK including its Oxford Street store and Hamleys store, as well as launching an official e-commerce platform and 6 roboshops.

In the coming years, POP MART UK will expand more rapidly and collaborate with multiple local brands through venue partnerships and co-branded initiatives.