James is a founding member of the Lumsden team with 16 years’ experience across retail, hospitality and exhibition projects. As Creative Director he ensures all projects is consistently compelling for the target audiences of our clients. His combination of creative thinking with practical solutions is crucial to the success of our projects.

He trained as a museum exhibition designer which has enabled him to apply his design skills to a comprehensive variety of projects: the award-winning shops at the National Gallery, British Museum, MoMA stores, M+ Museum in Hong Kong, National Theatre and Warner Bros. Studio Tours in London and Tokyo. Recent exhibition projects include The Harry Potter Photographic Exhibition at the London Film Museum.

He is currently leading the design of projects for the National History Museum of Denmark, Netflix, and Harry Potter’s flagships in several locations.