Demi Shi currently heads up Brand Partnerships at Douyin E-commerce Global for the The Americas & Europe. With over 600 million daily active users, Douyin leads China's short video app scene. As a pioneer in the China cross-border E-commerce sector since 2015, Demi’s passion lies in engaging international brands and partners to expand their presence and be successful in China. Leveraging her expertise, Demi guides brands through China market entry solutions to ensure a successful launch on the premium online-channel social e-commerce platform. Prior to ByteDance, Demi worked for Alibaba Group’s Tmall Global for 5 years overseeing Fashion and Beauty categories.