Amy Zhong and James Smith
Key Opinion Leaders
Amy Zhong, who goes by the name "泽西岛岛主" (the owner of Jersey Island) on Chinese social media, currenlty lives with her husband James Smith, their two daughters and a son, in London. They have 6 million fans across China's social media platforms. Their video clips and live-streaming sessions about their life in the UK and their cross-cultural marriage life, is a huge hit among netizens in China. Using their influence and traffic, Amy and her husband have introduced brands including Vitabiotics, Holland & Barrett, Lego, Dettol, Brita, Mathez and Nivea to Chinese consumers, and their sales records are often impressive.